10 ways brands use blogger-created content for their own benefit

Top 10 Ways Brands Use Blogger-Created Content for Their Own Benefit

A blog’s ability to influence online purchasing behavior can not be denied.

AHREFs says that “Blogs significantly influence 52% of consumers’ online purchase decisions, highlighting the power of blog partnerships in driving consumer behavior.

When bloggers think of doing content partnerships they always see it as a one-way street, where they must provide all the value through their audience.

This couldn’t be further from the truth.

Brands leverage collaborations in their marketing even more than the orginal creator and below I give 10 ways these brand use a content partnership with your blog to their own advantage,

You: “Why would a brand ever want to work with me???”

Me: 👇

1. Social Media Amplification

Brands can share blogger reviews and content across their social media channels, leveraging the blogger’s credibility and expertise to engage their own followers.

2. Website Testimonials and Reviews

Featuring blogger reviews on the brand’s website can provide authentic testimonials that enhance trust and credibility with potential customers.

3. Email Marketing Campaigns

Including excerpts or full blogger reviews in email newsletters can provide compelling content encouraging subscribers to engage with the brand’s products.

4. Product Pages

Embedding blogger reviews and videos on product pages can offer additional perspectives and detailed insights, helping to convince potential buyers of the product’s value.

5. Content Marketing

Repurposing blogger content for the brand’s blog or content hub can add variety and expert opinions, enriching the brand’s content strategy.

6. Advertising and Promotions

Using snippets of blogger reviews in online ads or promotional materials can add authenticity and persuasive power to marketing campaigns.

7. Press Releases and Media Kits

Including positive blogger reviews in press releases and media kits can provide third-party validation, making gaining media coverage and interest easier.

8. Event and Webinar Highlights

Showcasing blogger content during events or webinars can lend authority to the brand’s presentations and engage audiences with trusted voices.

9. Affiliate Marketing Programs

Integrating blogger content into affiliate marketing efforts can enhance the effectiveness of affiliate promotions by combining the blogger’s reach with the brand’s marketing channels.

10. Customer Testimonials

Using blogger reviews as part of customer testimonial sections can highlight the product’s benefits from a trusted, independent source, encouraging new customers to make a purchase.

63% of consumers trust blog reviews more than traditional advertising, making blog partnerships a key strategy for building brand trust (Ahrefs)

What’s Next?

Now that you can see this opportunity from the brand’s viewpoint, why not get started on landing content partnerships for your blog today?

If you haven’t already, take my FREE Partner Profit Masterclass to learn how to monetize your blog with content partnerships.

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