While getting paid is a nice perk to landing content partnerships for your blog, it goes deeper than that.
You need to change your mindset and realize the easiest way to grow YOUR BLOG is by working with brands within your niche.
So if the money doesn’t convince you, check out these 3 indirect ways you benefit from content partnerships for your blog (besides making money).
1. You Get A Relevant Backlink
All everyone ever talks about when growing your blog’s authority is needing relevant backlinks.
Well, guess what?
When a brand spends money on a content partnership with your blog they don’t just let it go unseen.
They will place your link on product pages, press pages, and other relevant places on their site to gain the trust of their customers.
Nothing better than getting hundreds of links from relevant sites to your niche (and getting paid instead of paying for them).
Struggling with SEO for your blog? Read my latest article What 10,000 Hours of Doing SEO Taught Me About SEO (But I’ll Teach You In Less Than 5 Minutes)
2. You Get FREE Promo For Your Blog
Almost all of the brands I have worked with reuse the content I have created for their own marketing.
I mean, what wouldn’t they? They paid for it!
This means they send all of their email subscribers to the content I published, social media followers to my accounts, and add my logo to their “as featured in” sections on their home page.
If you are struggling to build an audience organically, why not piggyback off a brand within your niche with direct and referral traffic?
Still skeptical? Just check out my recent post with 8 Reasons You Can Land Blog Content Partnerships Even With a Small Audience
3. Guest Posts From Verified Experts Increases Your Authority
E-EAT is another hot topic within the blogging industry.
What better way to gain credibility than offering experts in your niche a chance to flex their expertise on your website?
Yes, that’s right! Experts will pay you to contribute content to your site in order to increase their reputation.
It is a WIN-WIN situation for everyone involved.
You can see any example here with Forbes Council, where they allow experts to contribute content for a fee.
Stop creating fake authors and start getting REAL experts on your niche website (while also getting paid for it).
What To Do Next?
I hope this post opens your ideas to why blog content partnerships are valuable to everyone involved.
If you haven’t already, take my FREE Partner Profit Masterclass and learn the ins and outs of this strategy.
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