63 Irresistible Lead Magnet Ideas To Convert Your Blog Traffic Into Email Subscribers

If you want to super-charge the growth of your email list then you need to implement a lead magnet.

The mistake bloggers make is they think visitors will give them their email in exchange to be on the “newsletter”.

Listen, no one wants to join a newsletter.

They want something of value if they are going to hand over their email address and name.

What is a Lead Magnet?

A lead magnet is a marketing term for a free item or service given away to gather contact details.

For example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.

Marketers use lead magnets to create sales leads.

5 Types Of Lead Magnets

There are 5 main types of lead magnets:

1. Useful Lead Magnets
2. Educational Lead Magnets
3. Entertaining Lead Magnets
4. Community-Building Lead Magnets
5. Bottom Of Funnel Lead Magnets

Each type of lead magnet brings unique value to your readers, something they typically can’t (or shouldn’t) get for free.

Useful Lead Magnet Ideas

Useful lead magnets help save your customers time, energy, money, and more.

This type of lead magnet is the most irresistible because it’s a “silver bullet”: one specific, actionable solution to a problem that is easy to digest.

1. Checklist
2. Cheat Sheet
3. Template
4. Swipe File
5. Examples
6. Calculator
7. Generator
8. Script
9. Toolkit
10. Web App
11. Resource List
12. Calendar
13. Spreadsheet
14. Recipes

Educational Lead Magnet Ideas

Educational lead magnets teach customers about a topic highly relevant to your offerings. 

These lead magnets position you as the authority in your industry.

15. Gated Content
16. Tutorial
17. eBook
18. Guide
19. Report
20. Infographic
21. Educational Video
22. Educational Audio
23. Webinar
24. Event Tickets
25. Email Course
26. Free Book + Shipping
27. Sample Chapter
28. Sample Video/Clip
29. Sample Audio Clip
30. Free Coaching Session
31. PDF Version
32. Transcript
33. Audio Version
34. Summary/”Cliff Notes”
35. State of the Industry
36. Predictions
37. Mind Map
38. Recording/Replay
39. Audio Book
40. SlideShare
41. Roundup
42. Newsletter
43. Vault/Library

Entertaining Lead Magnet Ideas

Some lead magnets don’t need to be particularly useful or educational – they can simply entertain.

44. Quiz
45. Survey
46. Giveaway
47. Manifesto
48. Comic Strip
49. Quotes
50. Desktop Wallpaper
51. Mobile App/Game

Community-Building Lead Magnet Ideas

Communities are places where businesses can have a dialog with their customers, as well as places where users can interact with each other.

52. Challenge
53. Membership Site
54. Facebook Group
55. Slack Group

Bottom Of Funnel Lead Magnet Ideas

Sometimes a prospect hasn’t given you their email address yet, but they are already thinking about buying your product.

Be prepared for these hot prospects by building lead magnets at the bottom of your funnel.

56. Free Trial
57. Coupon
58. Case Studies
59. Waiting List
60. Early Bird Discount
61. Free Shipping
62. Free Consultation
63. Free Quote Catalog

What’s Next?

Lead magnets are a major key to your blog’s success.

They help build an owned audience that you can reach out to for traffic to new articles, interest in affiliate products, and even monetize with content partnerships.

If you aren’t using lead magnets for your blog to grow your email list you need to start ASAP!